Cannes Lions

SMOKING AWARENESS

ARNOLD WORLDWIDE, Boston / AMERICAN LEGACY FOUNDATION / 2010

Awards:

5 Silver Cannes Lions
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Answering customer service calls is tough. Especially when 8 million of your customers are living with illnesses due to your products. But hey, it could be worse. You could be on the other end of the phone. Or you could be the girl in this spot.

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