In the creative aspect of this video, each empty stamp circle represents heart, lungs, brain and other organs, and as the main character smokes away each cigarette, each part is burned with the cigarette end. Visually, the stamp card shows the measure of the smoker's weakening health, as if it's validating the fact that each cigarette puff can slowly ruin one's entire body. The real intention behind this visual creativity is to have the viewers realize, "right now can be my first step towards quitting smoking."

The goal was to target the niche audience, therefore, we carefully chose FaceBook, the most popular social networking site in Korea, to launch the video, and FaceBook only, and just for one day, the 27th of December when everyone is resting, roaming the internet after Christmas.

As mentioned above, the video was uploaded on December 27th only on FaceBook, and just in one day, the video reached 43,004 impressions and 37,368 views.