Cannes Lions
HAVAS WORLDWIDE WARSAW, Warsaw / PEUGEOT / 2013
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Description
Texting while driving is a serious issue amongst Polish drivers who often don’t realize that this "innocent" exchange of messages can lead to serious car accidents. In addition, the number of texting drivers increases each year. To draw attention to the serious consequences of such behavior we made this spot, which aims to draw attention to the problem and somehow intrigue consumers instead of frightening them.
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