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The campaign was promoted in places where teens consume content. We partnered with Tumblr and Buzzfeed as well as running the episode as YouTube pre-roll. We also created a unique “Hunger Games” themed episode that played in cinemas during the opening week of the new “Hunger Games” film.

We currently have over 2.5 million views and over 11,000 subscribers. Solid numbers considering the series was only promoted to teens in western Canada. Research has also shown that teens who have watched “Snack Time” report drinking 29% more milk than teens that haven’t seen the series.