Snack Time is an animated web series designed to entertain teens. It has no logos or calls to action, but every episode centres around our lead character, a carton of milk, and his friends who are all snacks that go well with it.

The entire series lived on our YouTube channel and it was supported by Tumblr and Buzzfeed content, YouTube pre-roll and specially written episodes that ran before blockbuster teen films in cinemas.

Since launching the campaign we've created 81 episodes, our YouTube channel has received over 26 million views and over 40,000 subscribers. And, most importantly, we've seen a 20% increase in milk consumption amongst teens.