In order to strengthen the retro feeling, an old-looking manner was developed. This was applied on tag-ons, outdoor, the Internet and instore material. Since the films had been such a success historically, we dared to lift out a number of well-known one-liners from the spots onto buses and instore material. This was to create a recollection of the spots, so that if you were met by the quote, the spot would automatically start rolling in front of your eyes.

The business goal to reach a volume share of 35% was surpassed, attaining 37.7%. According to AC Nielsen data, the total market share increased by 6.8% while the main competitor decreased by 4.7%. During the campaign, the spontaneous brand awareness increased from 40% to an amazing 59% while the main competitor decreased from 26% to 23%.