Cannes Lions

THE THIRD CUP

BBDO BELGIUM, Brussels / DOUWE EGBERTS / 2015

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The commercial tells the modern-day story of a divorced couple during ‘the exchange’, when mom drops off the children for another week with their father. The reunion is cautious, the newfound balance is fragile. Yet, the dad decides to invite in his ex wife for a cup of coffee. When he spots his ex’s new boyfriend outside, the tension rises. But through a nice cup of coffee, the father can turn around the situation. By carrying out a tray with three cups instead of two, he symbolically shows his acceptance of this new situation. The emotional power and intensity of the moment are brought to life in a beautiful and intimate manner.

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