Cannes Lions
BBDO NEW YORK, New York / MARS / 2017
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Description
Open in an Old West Town, “LIVE” super over picture.
Three cowboys call our hero - played by Adam Driver - out for a showdown.
Adam steps out, but he’s unprepared and out of character, casually remarking that the score is 21-3 (Super Bowl score at the time).
A Cowboy reminds Adam under his breath “we’re live.” Confusion sets in, causing missed cues. Blood packs explode under cowboys’ shirts, catching everyone by surprise. Adam inadvertently stumbles into a post, causing a chain reaction of destruction on set. The live performance is totally ruined.
As buildings collapse and flaming lighting equipment crashes down, actors and crew run for their lives.
As Adam’s processing his giant fail, a Damsel steps out enthusiastically to deliver her scripted line, trailing off when she notices destruction. Adam half-heartedly replies with his scripted line.
CARD: “You Ruin Live Super Bowl Commercials When You’re Hungry.” (SNICKERS LOGO)
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