Every car can claim that it’s safe. In fact, Mercedes-Benz pioneered many of the safety features that can be found in other brands vehicles. And while Mercedes-Benz does market the specifics of its innovative and cutting-edge safety features, we also wanted to exemplify the overall message: what does all this safety do for you? It boils down to some moments in life that are “can’t miss” important moments both large and small that simply must be experienced, even if the weather is trying to get in the way. This is why Mercedes-Benz has advanced safety features like 4MATIC All-Wheel Drive. And this is why people feel they can rely on Mercedes-Benz.

“Snow Date” launched in November 2016 during a college football game and ran nationally through the end of February 2017. There was a specialized media placement schedule during which the spot was run, including high-profile sports and movie placements such as the Super Bowl Pregame Show and the Academy Awards. The spot ran across Mercedes-Benz digital channels including Facebook and YouTube, and was picked up globally by over seven countries.

“Snow Date” received multiple positive press write-ups in publications such as Forbes, Creativity Online and Auto Evolution.

The spot ran on Facebook and generated 3.3M Video Views.

The spot ran on Youtube and TubeMogul in Q1 and generated 23% stronger view rate than the automotive industry average on YouTube.

The spot scored 625 on Ace Metrix, 50 points above the national luxury auto average of 575.

Mercedes-Benz 4MATIC All-Wheel Drive sales increased 7% from October 2016 to November 2016 (month over month) and increased another 11% from November 2016 to December 2016 (month over month).