GUSTO is an HR provider that wanted a campaign that reaches out directly to the HR lead of small to mid-size businesses and grow top of mind awareness with small and mid-sized businesses. Knowing that these HR people are the ones who know everything, keep everything running and do most everything, we created a campaign starring Kristen Schaal as a character named Zoe, the HR lead of a mid-sized business. The spots follow Zoe through a uniquely relatable myriad of situations that an HR lead goes through in an average day.