There is an African legend that says that if you change your name with that of a sick person, you can save their life. Unicef thought this could be a powerful message and decided to make it real, first with a TV Spot with the NBA star Pau Gasol, then with many celebrities, until it became a social movement that more than 32,000 people followed by changing their names for real on the internet.

We made a TV spot using the legend - NBA Star Pau Gasol, then many celebrities joined by changing their names and soon, it was an unstoppable social movement followed by thousands of people in Spain.

The campaign generated 110 news pieces with an estimated audience of 18 million people, that means an economic value of 390.000 €On the Internet:- 192,000 visits and 32,485 registrations in the microsite- 43,000 likes and 4,551 more fans in Factbook (151%)- On Twitter, the number of followers increased by 62% getting to 3,153- 2,289 mentions on blogs and forums- More than 50 companies joined the campaign.