Insights:

1. When somebody donates blood, it takes around a year and a half to people to do it again, and this situation is exacerbated when in case of emergency, an specific and rare type of blood in the country is urgently needed.

2. The increase of smartphones in the country opens an opportunity for one to one communication.

The application had a press conference for its launch, major media in the country gave it live coverage, interviews and notes in prime time, also some celebrities sent tweets to publicize the application. Many companies have donated ad spaces on TV, billboards, public transport and magazines.

Since February, Social Blood has saved 77 lives.

A week before its launch, the app was tested, and it obtained B-, an uncommon blood type in the country. This helped to save the life of a 2 years old child.

On March 2nd, the British Ambassador to Ecuador obtained another uncommon blood type for a British citizen.

On April 3rd, the application called for a massive donation, more than 600 people donated blood.

In May, Guayaquil Mayor, will be giving 25.000 tablets to outstanding students, all tablets include the app.

28.000 new potential blood donors.

$150.000 in free press in one week.