In 1844 a revolution began in the small town of Rochdale. Today The Co-operative has empowered hundreds of thousands of new revolutionaries to change their world, and now we want to encourage even more people to get involved. Join the Revolution.

Not just a campaign but a revolution.

Across TV, print, outdoor, digital and in-store we are telling The Co-operative story, honouring local heroes and encouraging new revolutionaries to get involved.

Alternative media includes a fully branded up bus that goes to the small town of Rochdale where The Co-operative revolution began and reads ‘follow me to Rochdale, the town that changed the world’. All activity leads to the campaign website where you can watch case study videos of the press and TV, see The Co-operative’s wider work on larger issues like Fairtrade and get involved. There is also the option of voting for your favourite community project ‘revolution’ or registering your own revolution and win £5000 funding.

• The launch event was oversubscribed.• 17,000 visits in the first 4 days of website going live.• We inspired 130 new community projects in the UK in the first 2 weeks.• 6,500 people voted for their favourite revolutions in the first 2 weeks.• 11,000 Facebook ‘likes’ within 2 weeks.• And the revolution has only just begun, so it’s too early to tell what the full impact will be.