The film, both touching and unique feature real footage of local community projects around the UK that the Co-op supports. The emotive film features critically acclaimed ‘George the poet’ delivering a spoken word voiceover to question if there is a better way to give back to community causes nationwide. Director Shane Meadows claimed that he had "unofficially retired from making ‘commercials’ a number of years back", but became very interested in this project as an opportunity to film groups of real people.