A creative 96 sheet special billboard carried the simple and effective message ‘THE CO-OPERATIVE Community Fund gives kids a better shot’, alongside the strategically placed basketball hoop. The call to action drove people towards the Community Fund Facebook page, which featured videos of the Community Fund in action in the local area.

The campaign resulted in an increase in Facebook ‘likes’ from less than 1,000 to over 3,000. We also achieved 84,000 retweets on Twitter, and inspired over 100 spontaneous blog articles to reach 81,934 readers. We also achieved a high 0.07% click-through rate on Facebook.