A dare game module was created on a mobile float. The challenge was to keep the activity safe, participative, easy, yet creating a fear of sorts.A “Victory Beyond Far” mobile-stage promotion was conceptualisd with pin-point details on creating the “Fear & Victory” experiences for the audience It had uniqually designed games like Knife Wall, Dark Box, Walking on Glass and Get the Dew, empowered by a team of trained promoters, emcee and supervisors.

Instant gratification of the winners was achieved by giving them Mountain Dew branded goodies.

O.T.S. created: 61211Sampling: 12518 Participation: 11291Sampling & 9689 brand interactions in just 10 days.Post activity; brand achieved the annual sales target in August’09 only54% increase in sales over last year.Great entertainment for audience.