In an atmosphere dominated by cricket, make the MyCan relevant.

The IPL is all about the millions of fans.

During this season, after a days work, they follow their teams.

So we decided to redesign the MyCans to represent each team.

This brought about the limited series MyCan My Team design.

To take the design forward we created the MyCan My Team Versus campaign. This was a simple match update before and after matches on Facebook and Twitter. Two cans, each representing one team, were placed opposite each other before the match. After the match the result was posted with the losing team can crushed and the winning can intact.

As of April 28, 2014 (Tournament ends June 1, 2014)

each update created a reach of 155,673.

The impressions per update were 361,233.

Created a reach of over 4.51 million

and generated 10.48 million social impressions.

And this is still growing.

The MyCan My Team Design allowed us to create a bigger forum for people to argue and discuss the IPL matches, rather than posting regular Facebook statuses and tiny Twitter feeds.

This made our new MyCan design popular and helped us be a part of the IPL conversation more than ever before.