The IBM Software Codernauts Campaign bundles previously disparate IBM brands Lotus, Tivoli, WebSphere, and DB2 under the umbrella of IBM Software. To tell their story, the campaign is broken into three distinct phases. This submission is for the third phase. The third phase of the campaign identifies what the codernauts have discovered. With their personalities and mission defined in phases 1 and 2, phase 2 allows the user to discover specific benefits of IBM software products as the codernauts find them. In the banners "Back Pack", "Open" and "Spot Light" for IBM Software products DB2 and WebSphere, the codernauts share their brand new discoveries by inviting the user to interact with the banner. The interactivity mimics the sense of discovery for the user and allows the user to feel the excitment felt by the codernauts. The user experiences the brand, as opposed to being told about it. All banners drive to a brand specific interstitial, which provides more detailed product description of the brands, as well as an easy navigation between brands to allow the user to discover more.