Cannes Lions

SOFTWARE AND SYSTEMS

OGILVY BRASIL, Sao Paulo / IBM / 2007

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Nowadays companies face a lot of infrastructure problems causing the situation to reach chaotic levels. But IBM offers products and services to take backcontrol. We created a game for mobile phones that allows the user toexperience these problems and solve them with IBM solutions, while havingfun. The launch campaign explored the comic situations the game charactersface, leading the user to download it via SMS, Bluetooth, USB cable,Infra-red or Site Wap.

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