Cannes Lions

SOKENBICHA

OGILVY & MATHER JAPAN, Tokyo / COCA-COLA / 2011

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"Soul Quenching" CampaignSKB bottle is now changed to plant-made plastic bottles.One morning, our heroine finds out this fact, and sets out on a journey with a painting in her hand, hoping that the world can change for the better if people and nature lived in harmony.On her way, she meets a little girl riding in the same bus, who hands her 'chimaki' (rice ball wrapped in plant leaf) . Looking at it, she realizes that it's the same as SKB.Finally, she reaches the village, and finds the same house drawn in the painting, surrounded by trees and green leaves.In that village, she starts living in harmony with the nature and locals, something modern people have forgotten.

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