Cannes Lions
LEO BURNETT COLOMBIA, Bogota / LIGA CONTRA EL CANCER / 2015
Overview
Entries
Credits
Execution
We created ‘The Safety Touch App’, a mobile application that forces users to utilize their fingers to trace out a diagnostic pattern, identical to the method of conducting a breast cancer self-exam. The pattern is customized to each user and only runs once a month at an optimal time during a woman’s cycle.
Outcome
We gave women a simple way to make a monthly habit of breast self-exams, by using the one device they always carry with them and look at more than 180 times a day; their phones.
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