Cannes Lions

THE SAFETY TOUCH

LEO BURNETT COLOMBIA, Bogota / LIGA CONTRA EL CANCER / 2015

Presentation Image
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We created ‘The Safety Touch App’, a mobile application that forces users to utilize their fingers to trace out a diagnostic pattern, identical to the method of conducting a breast cancer self-exam. The pattern is customized to each user and only runs once a month at an optimal time during a woman’s cycle.

Outcome

We gave women a simple way to make a monthly habit of breast self-exams, by using the one device they always carry with them and look at more than 180 times a day; their phones.

Similar Campaigns

12 items

Solar Octogons

HAVAS PERU, Lima

Solar Octogons

2022, LIGA CONTRA EL CANCER

(opens in a new tab)