'Lift Weights By Smiling' makes use of the viewer’s webcam. Smile-recognition technology tracks the shape of the user’s grin, and each complete smile activates the virtual body-builder, who then pumps out a rep. With every full repetition, the user learns an insightful fact that can help them in their search to finding a better career.

Weak Connections’ purpose was to create an enticing front door to a more in-depth career site called “Project You.” Weak Connections drove significant traffic to Project You. Users also learned something about Monster and how it could help prepare them for that next step. Even though the campaign is still running, more people are talking about the brand on Twitter, and more Millennials are opening accounts with Monster.com.