Brief

Get Australians to reconsider solar power for their home.

Problem

Like most places around the world, solar has been in Australia for quite some time. However the take up is slow because installation is seen as slow, complicated and expensive. And without any major technological or financial developments, we needed a way to get people interested in solar again and reevaluate whether it’s right for them.

Idea

Show people they are wasting their own roof space, by traveling around the country and literally stealing their solar power.