Cannes Lions
JWT BRAZIL, Sao Paulo / HSBC / 2010
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Description
The HSBC Solidarity Institute is an institution that works with low income children.The film shows a series of urban and nature constructions that were broken or damaged and have been rebuilt with toy parts. It looks as if a child has performed the repairs. At the end of the ad, we see a boy holding a bucket full of toys, the same toys used in the repairs.
Concept: Children can rebuild the world. HSBC Solidarity institute.
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