Cannes Lions
PUBLICIS SEATTLE, Seattle / T MOBILE / 2013
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Description
The story of four cowboys who control a town in the old West is used to represent the way the big four U.S. mobile carriers control their customers. But one of these mobile carriers is changing the way it does business and is putting control back in the hands of its customers. This commercial tells this story through one cowboy who decides to stop being one of the controlling bad guys.
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