Cannes Lions
INNOCEAN WORLDWIDE CANADA, Toronto / HYUNDAI / 2015
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The term "H-Factor" is used as a creative expression of Hyundai's drive to deliver customer experiences that exceed expectations. The commercial balances a dramatic collision metaphor, using a slow-motion video of an egg smashing and then reversing the process, with a demonstration of Hyundai's advanced safety systems, delivering some vibrant results.
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