Cannes Lions
INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2011
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Description
In amusingly slow-motion, the driver of a Hyundai Sonata Turbo goes through a series of odd expressions (or “turbo-faces”) each time he experiences the deeply satisfying rush of the turbo kicking in. The accompanying Voiceover says: “Your mother always said if you keep making that face it’ll stick that way. Let’s hope she wasn’t right.”
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