TikTok bring the cancelled Songkran festival to the digital world by innovating its unique features “Duet and Stitch” and released “Songkran Stranger”, its first interactive film. Any user nationwide can co-star with Thailand’s superstar actor, and through this storyline everyone can virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor. Everyone can join the biggest ever Songkran festival and experience every Songkran ritual on TikTok. More than a Film, “Songkran Stranger” is an invitation to all of Thailand to enjoy their holiday season through an innovative entertainment experience.

TikTok bring the cancelled Songkran festival to the digital world by innovating its unique features “Duet and Stitch” and released its first interactive film. Any user nationwide can co-star with Thailand’s superstar actor, and through this storyline everyone can virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor. Everyone can join the biggest ever Songkran festival and experience every Songkran ritual on TikTok.

The pandemic has been with us for two years. Everyone craves for happiness, enjoyment, and celebration. Songkran, the biggest holiday in Thailand, is always the day that brings all these pleasures to all Thais. Unfortunately, it has been cancelled for two years in a row. To ride on with this tension and make TikTok relevance to Thai culture, we bring the cancelled Songkran festival to the digital world in the form of exclusive content no other platform can do.

Titled “Songkran Stranger”, the short film follows Linn, a woman who gets dumped every Songkran, because she turns into a different person every time she gets splashed with water. That is until she meets the bartender, Mario, who is the only man willing to date her despite her strange condition.

Through this storyline with Tiktok’s duet and stitch features, any user can virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor or actress. More than a film, “Songkran Stranger” is an invitation to all of Thailand to enjoy their holiday season through an innovative entertainment experience exclusively on TikTok.

Throughout the 3-day festival,

- The film got 94 million views

- 78 million impressions

- 92,000+ user-generated contents

- More than 5 million baht in earned media

- App downloads peaked during the festival

- TikTok rose to be the No.1 entertainment app

- Established a new form of entertainment for the platform, the “TikTok Interactive Series”

- With the positive feedbacks, there are two “TikTok Interactive Series” upcoming.

- TikTok entertainment image grew 82%