Cannes Lions

SONY

DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / PLAYSTATION / 2012

Awards:

1 Bronze Cannes Lions

Overview

Entries

Credits

Overview

Description

WE ARE ALL PLAYERS is the concept for the PlayStation campaign that shows us that human beings are a competitive race and life is a giant game. To compete and to strive to win is in our DNA.

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12 items

1 Cannes Lions Award

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