This film tells the story of a bored medieval king, who is not satisfied to sit and admire his past achievements and longs for more. Escaping from his castle, the king embarks on an epic dream sequence journey through several different gaming worlds; Call of Duty, Horizon: Zero Dawn, Spider Man and God of War.

The VFX team generated of host of explosive effects throughout the four vignettes in order to take the action-packed story into a new dimension.

Each vignette was treated with meticulous detail in order to give the look and feel of separate game environments. The CG team rigged and custom animated 45 character assets supplied by a host of game developers, before these were seamlessly integrated into a series of environments, which were created using a combination of live action footage and matte paintings, with the addition of CG smoke simulations, explosions and CG soldiers.

The film culminates in an ultimate battle of gaming characters, segueing into the brand’s tagline ‘Greatness Awaits’.