These banners target hardcore gamers who own – or want – a PlayStation Portable or PSP. The idea is to create awareness for “Pursuit Force”, a new game where players adopt the role of a superhero police officer to liberate “Capital City” from ruling gangs.”Pursuit Force” differs from other interactive games in that, apart from driving vehicles and shooting at gangsters, you can also switch vehicles by jumping from one to another. We used a three-stage online campaign to promote the game. At stage two, the "jump" banner showed the unique ‘jump’ feature.