Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SOS ATLANTIC FOREST FOUNDATION / 2013
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According to Brazilian Institute of Geography and Statistic, 88% of the original Atlantic Forest were devastated, cities like São Paulo overtook the biome's place. The NGO needed to raise awareness for their cause and consecrated the remain native species as if they were true war veterans. To help with the preservation of these trees the GREEN SPAM was created. An email with 710 recipients. The president, governors, mayors, ministers, senators, city councilors, congressmen, public institutions, environmental police, all together in a single quote. At every complaint, they all got informed. A simple tool to help the population preserve their past.
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