Cannes Lions
PUBLICIS COMMUNICATIONS, Gurgaon / MOTHER'S KITCHEN / 2009
Overview
Entries
Credits
Description
To demonstrate that Mother's soup is very thick.
Execution
To illustrate stories in real life that imaginatively show the thickness. Each poster marries headlines and visuals beautifully.
Outcome
The campaign helped the client own 'thickness' in soups. And helped it differentiate itself in the market.
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7 items