Cannes Lions

SOUR PATCH KIDS CANDY

DEUTSCH, New York / CADBURY / 2005

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Overview

Description

This spot highlights the sour, then sweet flavor of Sour Patch Kids. A boy answers his door and is hit with eggs. He sees who's responsible -- a Sour Patch Kid. Announcer explains, "First they're sour." The Sour Patch Kid, suddenly apologetic, hugs the boy. "Then they're sweet."

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