Faced with this challenge, we thought of going far beyond what was asked of us and of doing something different.

We took two segments of Radio Disney’s prime-time programming and made it so that instead of speaking the announcers would use an app that converted text to speech.

The program went on that way for twenty minutes until the product was revealed, after which the announcers got their voices back and mentioned the product.

We took two segments of Radio Disney’s prime-time programming and made it so that instead of speaking the announcers would use an app that converted text to speech.

The program went on that way for twenty minutes until the product was revealed, after which the announcers got their voices back and mentioned the product.

The result was a different kind of promotion that provoked surprise in a medium that provides fewer and fewer surprises.

The audience was engaged and contacted the radio station numerous times to comment on the originality of the promotion.