To spread the idea and get a stronger call to action, we reached a cobranding with Discovery Max and one of its current talents: The famous Spanish illusionist MAGO POP.

Previous to event:

TV: Discovery Max Channel advertising pieces: 15” teasers, 20” promos, and countdowns when there were 7 days to go.

OFFLINE: Single pages in Print Media (El MUNDO, MARCA, EXPANSIÓN) + PREMIUM OOH. Announcement and Countdowns:

ONLINE: Display Campaign (On news websites: El MUNDO, MARCA and EXPANSION) 25.000 impressions

SOCIAL NETWORKS: Land Rover and Discovery Max: Facebook/Twitter/Instagram/YouTube.

After Event:

TV: Discovery Max Channel: 5’ event’s review in Prime Time (branded content).

- +3 million viewers impacted by Discovery Max campaign

- 9.800 registrations on the site

- 34.000 single visitors to the landing

- 270.000 viewers of the “Spacegate Special Program”

- 4,7 million € of earned media (PR value according to the agency).