Facebook is fun. And Twitter is terrific. Unless, of course, you’re sharing what happens in Vegas. There’s an unspoken code among adults about that sort of thing. And with so may smart phones out there, it seems not everyone is keeping up their end of the bargain. It’s an epidemic and we’re speaking up about it. Someone’s got to start holding everyone accountable. And we’re counting on you.

This campaign kicked off with a microsite dedicated to Code Education, and a Yahoo! Takeover that drove traffic to the site. This coincided with the launch of a Twitter campaign with the hashtag #knowthecode. Everyone coming to Vegas began to use it. Especially after they saw the television spots, which illustrated the consequences of breaking the code. Upon arrival at the airport, visitors were given one last friendly warning about tweeting, Facebooking and otherwise sharing their 'what happens here' moments.

During it’s first month, the website had over 1m hits, with more than 50,000 taking the oath. Twitter mentions of the hashtag were still popping up 6 months later. Tourism numbers continue to climb, and the client has enjoyed the press garnered by the campaign.