Cannes Lions

SPECIALIZED BODY GEOMETRY GEAR

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPECIALIZED / 2006

Awards:

1 Bronze Cannes Lions
Film
1 of 0 items

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Description

Science class meets cycling in this site for Specialized Body Geometry products. Users poke around to learn how BG gear works with the body from the inside out. Graphic dissections (complete with squishy sound effects) are served up throughout the site to make learning gross again.

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