Cannes Lions

SPEEDING PREVENTION

SINGH&SONS, Cape Town / DEPARTMENT OF TRANSPORT / 2009

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English speakers have a number of 'tongue-twisters' - phrases or sentences that are very hard to say when spoken quickly. One of these is the phrase 'Red Lorry, Yellow Lorry'.

We got someone to do this on radio to show that the faster you go, the harder it is to maintain control, and relate it to driving.

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