Everyone knows Spiderman’s ‘special power’ is shooting a web out from his cuff to be able to swing from building to building. Using this idea, we developed an eye blaster banner that the user interacts with. When the user rolls over, the curser gets caught in the middle of the spider-web. When the user rolls off, the web follows as it’s stuck to the curser. The spider-web stretches as far as it can and immediately ‘bounces back’ to its original position and the copy in the form of ‘dew’ 'Spiderman 2, TV2 8:30pm' falls off.