Cannes Lions
TMW, London / DIAGEO / 2009
Overview
Entries
Credits
Execution
Basically a roaring log fire DVD. Slip it into your DVD player and your lounge is at once transformed into an inviting olde worldy country pub - or for the truly imaginative - a stately home. Just the place to sip a warming whisky or rum.Additionally the pack included a range of serving suggestions.Recipients of the mailing were encouraged to visit an accompanying website where they could win Debenhams vouchers to transform their lounge into an Autumn sanctuary.An online ad campaign also drove cold prospects to the same site.
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