The New Balance In-Store Digital Sales Experience focused on both hard business metrics and softer customer and sales associate satisfaction goals. The primary success measure will be an increase in in-store sales. This will be measured in three components: • Support primary purchase decision-making which will be measured by transactions per store visitor. • Effectively enhance cross-sell and up-sell capabilities which will be measured as items per transaction. • Enable endless aisle inventory fulfilment which will be measured through New Balance’s direct-to-customer in-store orders. The target increase for the pilot store is 30% increase in each measurement.