Ask 10 supporters what’s great football and you will get 10 different answers. Ask them what makes them cheer and you will get only one: Goaaaals! Our message: Sporting Telenet promises 2,222 live goals. Less scored? Money back! A campaign leaving out all ballast and focussing on the unique offer. With a remarkable visual and a simple claim.

The commercial succes was overwelming. The ambition to get reach the goal of 7% extra subscribtions than last year was reached easily. We even got 142% of the target which was a spectacular succes.