When playing in the park, Malaysian kids/teens have a way to differentiate the two teams. This is determined by who scores the first goal. The team who concedes the first goal, has to play shirtless through out. It also gives the perception that the team with their shirt on is the better team.

The campaign tagline/logo ‘Jangan Togel’ which literally means “Don’t lose your shirt” reflects a winning attitude.The challenge is to bring forth the 'Jangan Togel' concept to the digital space.