Engelhorn sports, 1 of Europe´s biggest sports shops, has the claim 'sport up your life'. They want to bring sport into everyday life. We had to generate awareness for this message and bring it into action for the employees of Engelhorn sports biggest business-clients. And this in a fun, involving way.

The whole design reflects the involving and positive brand values of Engelhorn sports. Bright, playful colours, hands that invite the people to interact with the calendar, material that are high-class and still comfortable – the calendar is an embodiment of Engelhorn sport. Even more so if you take into account the mechanism to change the date.

The results are as sporty as the calendar itself: At least 365 touch-points per calendar, a 50 cm higher range at the end of the year and the brand message at new heights.With this calendar the brand Engelhorn sports and everything it stands for is constantly brought into the mind. Fun and training-achievements included.