Cannes Lions

SPORZA - EURO 2012

BOONDOGGLE, Leuven / SPORZA / 2012

Film

Overview

Entries

Credits

Overview

Execution

The Belgians needed to become crazy, even 'Possessed' again by The Red Devils. That's why Sporza came up with the exact opposite of Devil exorcism... introducing 'inorcism'. The most efficient way to become possessed by the Red Devils. On the website, people were invited to undergo a live inorcism session by a priest, and saw themselveschanging into a red devil in a webcam window. After the inorcism, a picture of their Devil look was made so they could easily share it and invite more people to participate.

Outcome

In only one week 65,000 people participated and became possessed again by the Red Devils.

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