We took the superstars out of the picture and left their gear alone.

In partnership with Sport360, UAE’s most influential sports daily

newspaper, we developed real-time print ads and rich media banners on the nights of the quarterfinal rounds.

During two consecutive nights of Champions League Quarterfinals, we sent a team to the newsroom of UAE’s most popular sports daily newspaper, the Sport360.

Once the match was over and as soon as the editor chose the featured images, we developed our ad in real time. And once the article was finalized, we placed our ad right next to the related article. The process was completed just a couple of minutes before the newspaper was sent to printing.

We did the same exercise for their online publication in their mobile app.

By doing this, GO Sport transformed expensive football superstars into unintended spokespersons. For free.

During that week, sales increased by 25%.

The new CR7 boot, which was launched the same week, saw a 15% sell-through.