Cannes Lions

YOUNG TALENT ATTRACTION

LEO BURNETT MOSCOW, Moscow / LEO BURNETT / 2009

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Overview

Entries

Credits

Overview

Execution

We invited every single person in the agency to try their hand at a challenging task: picture the genesis of an idea using an office window as canvas.We displayed 12 best submissions printed on special film in the office windows for the outside world to see.The 13th window was left vacant except for the words:Still waiting for someone with talent to fill it in - YOU; and the email address: job@agency.ru For the unknown geniuses who don't happen to walk under your windows every day, we created a website with a downloadable window template for them to send us the samples of their brilliance.

Outcome

Coverage by over 100 periodicals and internet sites.More than 300 window designs submitted on the Internet.68 young and talented people invited for interviews.This project made Leo Burnett Moscow gain 5 more talents.

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