The cork in the red-wine bottles was branded with the SIL logo and the statement: “No fear of stains”.

With branding the cork we brought problem and solution straight next to each-other and offer SIL as the best way to get rid of stains. Stains caused by red wine - for example.

So the bottle with the cork worked as an unexpected reminder: Because SIL is the best solution when accidents with red wine happen.

The bottles, distributed by the wine-maker, delivered a charming “surprise” and presented SIL for the first time in a positive, relaxed moment. So the brand conquered its place in the “relevant set” of the audience with a smile.