This commercial tells the story of a creepy man who watches people. He watches a family from behind a tree, a lady waiting at a bus stop from across the street, a couple on a balcony from within his car below. He watches two girls watching a scary movie through the window of their house as rain buckets down on him. Finally, we see he hasn't been watching the people, he’s been plucking up the courage to try the spicy Soul Fire chicken that the people he has been watching have been eating.